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How Mercedes and other companies are already using AI


Aiyub Dawood

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The world of generative artificial intelligence (AI) has witnessed a remarkable surge since the widespread adoption of ChatGPT. While the potential of AI has been extensively discussed, its real-world applications are already reshaping various industries. 

AI Applications in Business: Mercedes-Benz, Night Shift Brewing, Wendy’s, Duolingo, Live 95.5 FM

Quick facts:

  • Mercedes-Benz integrates ChatGPT into its voice assistant MBUX, enhancing in-car conversations and prioritizing driver safety.
  • Night Shift Brewing uses ChatGPT to outsource recipe formulation and naming, showcasing AI’s potential in the craft beer industry.
  • Wendy’s implements AI-powered drive-thru ordering to streamline operations and provide accurate and seamless customer experiences.
  • Duolingo incorporates GPT-4 for language learning, enabling users to engage in realistic conversations and receive valuable feedback.
  • Live 95.5 FM introduces an AI DJ, AI Ashley, to enhance audience experiences without replacing human talent.

In this article, we delve into the innovative use of generative AI by renowned businesses, including Mercedes-Benz, Night Shift Brewing, Wendy’s, Duolingo, and Live 95.5 FM. These companies are harnessing the power of AI to enhance customer experiences, streamline operations, and drive innovation.

Mercedes-Benz Enhances In-Car Conversations

Mercedes-Benz, a leading automaker, has incorporated ChatGPT into its voice assistant MBUX, creating a more intuitive and natural interaction between drivers and their vehicles. 

With ChatGPT’s integration in approximately 900,000 vehicles, Mercedes-Benz enables drivers to ask more complex questions and receive detailed information about their destinations. 

Moreover, the voice assistant can even provide restaurant suggestions, eliminating the need for drivers to divert their attention to their smartphones while on the road. This innovative application of generative AI aims to elevate the in-car experience and prioritize driver safety.

Night Shift Brewing Embraces AI for Beer Creation

Craft brewing company Night Shift Brewing, located near Boston, has embraced generative AI to simplify the creative process of beer making. By leveraging ChatGPT, the brewery outsources the formulation of recipes and the generation of quirky names for its unique brews. 

This emerging trend in the brewing industry showcases how AI can assist in developing innovative flavors and captivating branding. 

While human involvement remains crucial to ensure control and quality, AI-powered recipe generation opens doors to exciting possibilities and maintains a rating above 3.5 on Untappd, a testament to its success among craft beer enthusiasts.

Wendy’s Drives Efficiency with AI-Powered Drive-Thru

Fast-food chain Wendy’s is revolutionizing its drive-thru experience by integrating AI into its ordering process. Developed in collaboration with Google, Wendy’s chatbot aims to provide customers with an accurate and seamless ordering experience. 

The advanced AI system can decipher complex orders, recognize specific product codes, and offer upsell suggestions to customers. 

With an emphasis on understanding customer preferences and streamlining operations, Wendy’s aims to bridge the gap between human and AI interaction, ensuring a smooth drive-thru experience for its patrons.

Duolingo Enhances Language Learning with AI

Language-learning platform Duolingo has gamified its offerings by incorporating generative AI, specifically GPT-4. Through the Duolingo Max feature, users can engage in realistic conversations with AI bots to improve their language skills. 

The “Explain My Answer” functionality provides learners with valuable insights into their mistakes, fostering a deeper understanding of the language. 

While Duolingo’s AI-driven language practice is currently available for French and Spanish learners on iOS, the company continues to refine the technology, ensuring its accuracy and maintaining a polite and respectful learning environment.

Live 95.5 FM Introduces AI DJ

Portland’s Live 95.5 FM has embraced generative AI in the form of an AI DJ, using RadioGPT to create a robotic version of their real radio personality, Ashley Elzinga. 

The AI DJ, known as AI Ashley, replicates the authentic voice and conversational style of the human host, engaging with listeners in real-time. This innovative use of AI technology demonstrates the potential for radio stations to leverage generative AI for enhanced audience experiences without replacing human talent. 

The real Ashley’s role remains secure, emphasizing the collaborative nature of AI-human integration in the broadcasting industry.


Generative AI is not merely a theoretical concept; it has already permeated various sectors, driving innovation and transforming customer experiences.

Companies like Mercedes-Benz, Night Shift Brewing, Wendy’s, Duolingo, and Live 95.5 FM are at the forefront of leveraging AI to enhance their operations and engage with their target audiences more effectively.

By harnessing the power of generative AI, these businesses demonstrate the vast potential for AI technologies to revolutionize industries, setting the stage for a future where human-AI collaboration becomes the norm.

As AI continues to evolve, it will be intriguing to witness how other organizations embrace and explore the possibilities that generative AI presents.

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